Airbnb One Less Stranger!

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Airbnb will now have a 'Party House Rapid Response Team' - Esquire ...

In the economically weaker year of 2008, when everything was falling apart, a startup set shop as a digital marketplace for lodging or living worthy properties which could be put up for rent by the owner to get some side bread! Airbnb inc. as it is called acts as an agent between the homeowner and the tenant. Airbnb is a platform where homeowners enlist their property and provide necessary details about the place, tenants, on the other hand, can browse through the various enlisted properties and can select the one they desire. Airbnb inc was an instant hit in the market especially among the segment of people traveling to various places for different reasons and who did not want to spend megabucks on eye candy hotels. 

Airbnb rolls out luxury homes and castles - here's what a lavish ...

They simply just booked a property within their budget and got the homely feeling they deserved. Although, the one major problem that Airbnb probably faced was the mindset that “what if the house or property I rent is the house of a serial killer?”. As hysterical or comical that it sounds people wouldn’t trust the brand easily and be creating negative thought barricades around the idea of living in a stranger's apartment or home. 

My Night During the Paris Attacks - Brian Morearty - Medium

Even though Airbnb had thought of addressing the issue in a simple and gullible manner they couldn’t penetrate the so-called “thought barricade”. To tackle the problem Airbnb started a campaign that till date is being talked about The campaign revolved around the idea that we are 7.5 billion people in the world and most of us have not worked hard, pouring our blood, sweat, and tears like the Kardashians have that we would be recognizable to a huge amount of people so to modify that we should at least try and befriend a stranger. Hence started the #onelessstranger campaign. 

OneLessStranger | Airbnb - YouTube

Airbnb inc. divided a million dollars amongst its user community and asked them to pay it forward. They were instructed to use the money allotted to them to bring a smile on a stranger’s face and make him or her happy with a simple act of hospitality. 

brandchannel: Airbnb Wants to Make the World Smaller ...

The campaign was aimed at making the world a smaller place and to boulder through the “ thought barricade” of the potential customers that they could tap. The campaign was effective and highly rewarding because the thought of doing a simple act for a stranger with no ulterior motive moved and touched people spiritually increasing the brand value of Airbnb inc.
How Airbnb found its Purpose and why it's a good one.


- This article was written in association with Sales-O-Gram

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